On-site Web Analytics This category of analytics records visitor session on your website.

It helps you identify those pages which encourage visitors to buy your product, those pages which repel traffic and lastly, those pages which attract more visitor traffic.

In a nutshell, this category of web analytics measures the websites performance in a commercial context.

The data collected through on-site web analytics is used to compare key performance and improve a websites marketing campaign.

Off-site Web Analytics

This category of web analytics helps a person gauge market factors like potential customers, website visibility and other factors that affect website promotion marketing campaigns.

It can be used by business owners who dont own a website in addition to those, who have an online presence.

Setting Up Devices to Monitor Web Traffic

You need to track the visitors to your website by methods that are more discrete. Given below are a few methods that you may use to analyze the visitor traffic to your website.

Install hit counters

By using hit counters, you can record the number of visits called hits to your website.

By having access to the exact number of hits, you can keep track of the fluctuations in traffic and scale your marketing strategy accordingly.

Hit counters are built as scripts which you can source form counter provider websites.

Use Web Host Statistical Package

Although engaging the services of a hosting company may seem like an extra expenditure, it goes a long way especially in analyzing your traffic.

Each time that a visitor visits your website, your web hosting provider will put it down in a log file.

Using import software, data from these log files is integrated into a database.

Using this database, website owners can analyze statistics and plan their strategy.

Buy Web Traffic Analysis

Software These software convert the log files of your web host into human reader-friendly form.

The processed data is easily readable and graphic. These software are flexible and allow you to include or exclude selected data.

-Don’t guess about their intentions

What if you have people that are only staying on your site for a few seconds before leering?

Maybe your site needs some work, or you could change your title or something, but there are other problems, like site speed, that could be causing you issues.

Go through each potential problem and see if it applies in your specific case.

-Don’t make a lot of changes at once

Following fast on the last tip, don’t make a ton of changes on your site at once, even if Google Analytics is telling you to.

Better is to make a single change, see what happens, and make another.

This will help you determine what was actually causing the problem to start.

-Create special reports based on your goals

Depending on what you want your site to you, you should make a report in Google Analytics that measures that goal.

They can be emailed to you daily or weekly, and will show the most important information, anything from visitors to bounce rate, to visits in a particular part of the world.

-Track your conversions

Whether you are tracking traffic, sales, or email signups, having Google Analytics connected to your site will help you measure it.

You will see real results on a daily basis and be able to identify any parts of your process that need improvement.

-Use Analytics to track any PPC campaigns you have running.

Yes, Analytics can actually track a PPC campaigns, which will help you track conversions, know exactly what keywords are bringing people in, and compare your organic searches with the ones you pay for.

Search Engine Optimization (SEO) helps your website be found by visitors.

This article introduces the reader to Google SEO Tools and how webmasters can use these to improve their visibility in Google’s search positioning and consequently drive more traffic to their website.

Why Your Site Needs To Be Ranked

A survey that recorded traffic sources to various websites shows the need of using Google SEO tools.

The results show that 60 of the netizens use search engines to lead them to websites most pertinent to the search keywords entered by them.

Even more astonishing is the fact that 90 of users click on the link that appears at the first position on the first page in the search results.

The results of this study show that comprehensive SEO is a must for every website.

Like me, you can reliably bank upon free SEO tools to attract traffic. Given below are some of the best Google SEO tools that you can use.

Google Webmaster Tools

Google is the god of search engines. Most of us are ignorant of the fact that Google offers Google Webmaster Tools which are aimed at improving your websites search positioning.

It gives the webmasters a detailed report evaluating their websites visibility in Google.

It mentions diagnostic information about broken links, state index et al.

It also checks the website for access speed and scans any malware infection. To avail the benefits of these tools, webmasters need to sign up for a Google account.

Google Analytics

Google Analytics is another one of Googles tools that helps webmasters rectify consolidate their websites search positioning.

This involves embedding a script into the code of your website.

This script records the number of visitors to a webpage and the frequency of accessing.

It also offers diagnostic information about the website’s content apart from comprehensive statistical information.

Page Rank is mainly computed from the amount of websites you have linking to you.

Google looks at these links as a type of vote of confidence.

This is factor they use for their Google Page Rank Calculator that figures out the Page Rank number for everybody.

Choosing Quality

But there’s something to keep in mind not all links are equal. A web page that has more authority in Google’s system already will send more Page Rank value to your site than other with not as much authority.

How do they determine authority?

They do this through existing Page Rank! Let’s look at an example to make this easier to understand. If your Uncle Bill has a blog and he links to your business site from it.

Let’s say this blog has a Page Rank of 2. It’s going to help you, absolutely. It will help even more if you have 100 people with a Page Rank of 2 that can link to your site as well.

Find A Great Page Rank to Link to.

But if you get a link from the main page on HubSpot.com it will help even more than those 100 links.

This is because Hubspot.com has a PageRank of 6 so getting them to link to you will be worth much more.  A way to look at different sites is as follows for different Page Rank

0-3 New sites that don’t have many links yet and aren’t worth all that much so far.

4-5 Quite busy sites that get a lot of links to them

6 Some of the better sites online, with excellent links recommending them

7-10 Usually the biggest websites and companies online, large corporations or celebrity bloggers.

Is Page Rank Exponential?

It seems likely that Page Rank is a logarithmic number.

This means that the gap between PageRank of 3 and 4 is probably 5-10 times larger than the gap between 2 and 3.

In other words, there are likely hundreds of times as many sites that rank Page Rank 2 than there are Page Rank 4.

If you start getting to the larger numbers, like 6 and up, you’re probably the owner of the top 0.1 websites online.

If you’re competing with sites that rank lower, around 1 or 2, you’re site is currently much stronger than any of them.

Google Page Rank ranges between 0 and ten 0 being the lowest score that a site can possibly earn and 10 being the highest score.

The higher that a site ranks, the larger the number of visitors that it will get.

Page Rank Explained

Page ranks of 2 are average but having a site that ranks at 4 or above is phenomenal!

Okay, now you have a clear understanding of what is Google Page Rank. Now you may be wondering how Google Page Rank is determined.

A very complex mathematical formula is used by Google to calculate a pages rank.

The Algorithm

One very important factor in increasing Google Page Rank is keywords.

When ranking sites, Google tends to favor those sites with an efficient use of keywords.

Google tends to prefer sites that contain content with a keyword density that ranges between 5 and 7.

It is also essential to regularly update your website as Google dislikes sites that are dated. These factors and more are the basis for Google Page Rank.

How can I improve my Google Page Rank?

One of the best things about Google Page Rank is that it is very easy to improve. Implement the tips below to increase your rank

Optimize Correctly

1. Build a site that is optimized for search engines. It should have high-quality and unique content that utilizes your major keywords.

Each of these keywords should be directly beneficial to your goal. The keyword density of your content should be between 3 and 5.

Meta Tags

2. Use proper meta tags and titles. The titles you choose should be directly related to your site and the META tags should provide an adequately definition of your site.

These two things together are an essential part of optimizing for search engines.

Pinging Your Site

3. Once your site is complete, you should submit a site map to Google.

The reason this method of driving traffic is popular is because in many cases, it does not cost money.

By obtaining a strong rating on a few key phrases, you will drive thousands of visits and page hits.

The best thing about this is, all the hits will be targeted to your subject matter!

Getting Ranked High

For excellent traffic, you want your website to appear in the first page of search results.

For the highest possible traffic volumes, your site should show up as one of the three top listings when people search on your keywords.

Are you Optimized Correctly?

The first step in getting these results is to ensure your site is optimized appropriately.

This means you should put the appropriate keyword in the title for your page.

You should also include the word in any meta-tags, and throughout written content on any page on your site.

Doing More Than Just Keywords

Keywords alone do not offer the best rank. The next step for a high-ranking site is to obtain links.

This means another website posts a link leading readers to your site. Links are similar to votes, and the site with the majority wins.

Quality AND Quantity in Links

All links are not created equal, however. The strongest links are those that contain your keyword in the anchoring text.

This mean the portion of text a person clicks on to come to your site should contain your chosen keyword.

Trading and Buying Links

In the past, site owners could buy links from other individuals.

However, Google does not like this practice, and sees it as manipulation of the rating system.

Instead, consider trading links or offering affiliations to individuals who provide a link to your site.

By simply offering great content, you may garner voluntary links from appreciative readers without doing any additional work!

Google is the absolute behemoth of all the search engines, and a massive amount of people use this for their searching for information online.

That is to say, most of your visitors are going to come from Google, more than anywhere else. So for organic traffic, getting a high Google keyword ranking is key.

Ranking In Top 5

Getting your site into one of the top 5 spots in the Google rankings is a huge benefit.

It’s not easy though, because you are competing with many other sites to get to that top position.

Using tools for Keyword Research

There are countless tools available online that you can use to find where your site ranks for keywords that are related to your niche.

You can just put a domain name into some of them, along with a list of keywords, and it will tell you where you rank for each word.

Putting together a large list of relevant words that get traffic and checking them all is a key part of watching your site.

On-Site and Off-Site SEO

To rank highest in these search results, there are a large number of onsite and offsite techniques you can use.

Putting together a keyword-rich description that goes into the META category, adding the correct tags, using titles, putting key words into links from pages both on and off your site, and being sure to include a sitemap are just a few tricks that will get Google to consider your site a little better.

Excellent links from high authority sites and submitting your site to article directions are a couple of the offsite techniques that will also show Google that you are an authoritative site.

This isn’t a brand new idea – you see this is advertising every day.

Any time a company uses a celebrity or other notable person to endorse them, they’re tapping into that idea that, if this important person thinks the product is good, then it must be good and I should get it.

How does the “G” think?

Google thinks in a very similar way. If you can get these highly authoritative sites to link to your site, you will be able to improve your page rank and thereby get more traffic from Google.

In niche markets that are competitive, this could make or break your business, and if you have a strong enough page, you could get into any market.

Fastest Way to be Recognized by Search Engines

The simple truth is that getting a site high in Google page rank to link to you is the simplest and most effective way to get Google to recognize you as an authority.

The whole notion of building links from other sites to yours has been argued for years, and there are a number of tricks out there to help you.

Here are some tips that will speed the process along and make it easier than ever before.

Backlink with High PR

-A site with high page rank pointing to yours is important, but having a site that is relevant to yours is just as important. You wants sites in your market pointing to you.

When to be Slow with Backlinking

-Don’t build a bunch of links all at once. Google’s algorithm isn’t as dumb as some people wish. If you get a lot of links in one day you are going to get your site penalized.

Avoid this by doing your work consistently and gradually.

One Way Links

-One way links from another site to yours are the best! This is worth many times more than a reciprocal link.

The notion of link farms that help you find other sites to do reciprocal links with is not as beneficial as some people wish.

1. The sites that refer most traffic to you
2. The articles on your website that have the lowest bounce
3. Keywords that lure visitors in
4. Who are subscribing to your site and email list
5. Articles that made most money from AdSense

That is just the tip of the iceberg. Googles analyzing tool will tell you far more the above is just a sample of what the tool offers. No matter your experience level, this tool will help you understand and get to know your visitors better. Once you get to know your visitors, you can make changes to your blog to make it easier for them to navigate, among other improvements.

You should also know what to write about if you want to earn more money from AdSense. This is important especially if you have created your blog for the purpose of generating a little revenue. On top of that, if you are trying to break out on the web, then it is essential you know how to cater to your audience. You should be able to show to publishers that readers enjoy your content and that you have already built yourself a solid fan base. Having a good idea is not enough in todays competitive world you have to show that you have what it takes to make it big.

This incredible tool is not difficult to install. Standard Google Analytics plugins are already installed on some blogs. Maybe you want to be more experienced before using the tool, but if you need help, there is always the Google Analytics Blog provided by the company itself. The blog offers helpful tips and advice on how best to use this amazing tool.

The Google Webmaster Tools suite is not going to fix every possible problem your website has, but it has the benefit of being free and user-friendly enough to be an excellent stepping stone for learning basic site work before paying for other tools or services.

Google Webmaster Tools will help you spend time and money on the most important concerns your site is having today.

Google Master Tool Overview

There is a lot of information thrown at you when you open the toolbox, but don’t let that scare you it’s not nearly as difficult as it may seem at first. There is a lot of information, yes, but the instructions, support, and basic definitions on website-related matters are all supplied as well.

Google Webmaster Tools

-How Does Google See My Website?
Google gives you a list of data points on what they find when they go to your site and have their bot read it.

-Search Data Insight
This tool will tell you how people are finding your site, what they are clicking on, and how long they stick around.

-Who Links To My Website?
Google will give you a list of sites that they deem are important that are linking to you.

-Instant Site Changes Notification
You can send them a sitemap from your site, or tell them that you’ve changed it, and it will go and re-read your site. You can also see how many pages they’ve found.

-Malware Alerts Google
This will tell you if they think you have a virus on your site.

-HTML Suggestions
Once they’ve analyzed your site, if they think there are ways you could make your HTML clearer or work better they will tell you.

It also will let you know if it finds duplicate pages on your site, which are not good for your overall ranking.